Life lived across every longitude

"I did then what I knew how to do. Now that I know better, I do better." — Maya Angelou

That line has stayed with me through every stamp in my passport. Because travel was never really about the places for me, it was about the people. From the CN Tower to the fjords of Milford Sound, from the Canterbury Plains to the caldera of Hokkaido, every culture I stepped into taught me something new about how people think, what they value, and what actually moves them. I came back from each trip knowing a little better, and that is what I try to bring to the work. Because the customer we are marketing to today is rarely local anymore, they are global, shaped by cultures and contexts far beyond our own backyard. Understanding that, really understanding it, is not something you get from a report. You get it by showing up. Here is where the classroom has taken me.